Google Scholar Profiles provide a simple way for authors to showcase their academic publications. You can check who is citing your articles, graph citations over time, and compute several citation metrics. You can also make your profile public, so that it may appear in Google Scholar results when people search for your name.
Best of all, it's quick to set up and simple to maintain - even if you have written hundreds of articles, and even if your name is shared by several different scholars. You can add groups of related articles, not just one article at a time; and your citation metrics are computed and updated automatically as Google Scholar finds new citations to your work on the web. You can choose to have your list of articles updated automatically or review the updates yourself, or to manually update your articles at any time.
A Google Scholar profile allows you to showcase your work and increase visibility to others in your field. This can lead to increased citations, collaboration opportunities, and recognition.
Google Scholar advises that if you see your work on another researcher's profile it is best to contact that researcher directly.